新品上市失败问责谁（New listing failure, accountability who）.docVIP

新品上市失败问责谁（New listing failure, accountability who） More than 90% of new products have failed, and such a high failure rate has caused great waste of social wealth! New listing failure, who should be accountable? Business Lawrence Shi Yuzhu once said: a successful product promotion should have three conditions, namely, good products, good planning, good team, one more than a rare. We can also derive from Shi Yuzhu this sentence reverse new listing failure reasons. The same product, not the same fate We can find in the market, many quality products from the function itself, not much difference between, but the market performance and the harvest was one hundred and eight thousand, Snow Beer are better than your home where the local beer taste good ten times? Yunyan is not so much better than the cigarette brand in your home. Coca-Cola is no better than a very good cola. However, their market performance is different! A beer factory has done this experiment, will own beer and Tsingtao, Yanjing beer brand together, and went to the outside of the label, so that consumers blind assessment results, not only consumers cant tell the difference, some still think they plant than beer brands of beer. Drink, but a trademark affixed after the feedback results be quite different, the realm of worth thinking flavor. Product is the origin of marketing, marketing promotion and success or failure, this is critical. Product planning is based on a thorough analysis of the market environment, consumer demand and competition pattern, and the accurate docking of products and consumer needs. How docking, product market marketing on the three levels of deconstruction and Maslows five levels of demand division, provides the theory basis for us, as for the accurate docking, it depends on the insight and analysis of their force. In product development, most enterprises Chinese is the first product to find the market, before the product is developed on the face of market positioning, product mark