中小企业的数字管理（Digital management of small and medium enterprises）.docVIP

中小企业的数字管理（Digital management of small and medium enterprises） When asked about the many small and medium-sized enterprise managers how to manage the business, according to what decision problems like, often their answer is: rely on experience, intuition, reference to other successful business models. Of course, these things on the decision-making of enterprises will have a certain effect, but the real enterprises directly affect the correct decision should be operational data, only data can reflect the real situation of enterprises. Therefore, in order to fundamentally improve the enterprise management level, variable fuzzy management for rational management, it must be on the basis of data management, namely MBF (Management by Figures), to improve scientific management decision. The key stage of management Managers in decision-making, which should be based on the digital business? The first according to the development phase to determine. In different stages of development, the focus of the operator concerned is different. Generally speaking, the development of enterprises can be divided into three stages: the initial stage of development is the product management stage, the growth stage is the asset management period, maturing period is the stage of capital operation. In the early stage of development, because everything has just begun, the primary problem of enterprises is to consider how to survive. Therefore, operators should focus on improving the sales and market share. At this stage, operators should focus on revenue, gross margin, marginal contribution, capital preservation sales and profits profit, market share and sales growth rate, the rate of qualified products, customer satisfaction and other digital business. In the growth stage, the main problem is how to improve the management efficiency of enterprises, strive for competitive advantage. Therefore, operators should focus on reducing costs, compression costs and improve the operational efficiency of