中小化妆品企业,如何才能做好市场营销（Small and medium-sized cosmetics enterprises, how to do well in marketing）.docVIP

中小化妆品企业,如何才能做好市场营销（Small and medium-sized cosmetics enterprises, how to do well in marketing） Frankly, many cosmetics companies on the surface of lively, but what brings little effective demand and wealth, it is hard to say. The reason for your marketing tactics are similar, which meet the eye everywhere phenomenon. For a long time, the cosmetics industry because the threshold is very low, there are many amateurs involved in the phenomenon of high profit to most probably it did not actually happen almost not much difference between, and drug trafficking makes the market everywhere filled with the regional brand, guerrilla brand, and the homogeneity of products, marketing rough and other issues, the formation of fish, malicious competition. The local China cosmetics brand has been using in the low price strategy and international brand competition in the market, the real scale, to fight with foreign brand enterprises few, many cosmetics companies fall into the trap of heavy and light the depth distribution of the product development, has to focus on product development, is blind the maintenance of the market, this is often the result of the sesame lost watermelon, and the surface of some enterprises seems unlimited scenery, heavily hit the market, investment and advertising, gives the impression as if the ship industry, but the channels in the market, it is threatened by growing crises such as manufacturers hard surface, there are dealers to sell advertising. No advertising market immediately paralyzed and so on, these problems increasingly exposed to marketing. In fact, some small and medium-sized enterprises too superstitious well-known companys mode of operation, blindly copying other companies (especially competitor) experience often bring huge intangible losses to their competitors began to play a television advertisement, will quickly follow; see competitors began a wide range of price promotions, he is not far behind; a look at the opponent hired Airborne Corp