Combat- to write better marketing copy- Try 6 +1 mode（战斗-写更好的营销复制尝试6 + 1模式）.doc

Combat: to write better marketing copy? Try 6 +1 mode Research papers Download News: AIDA - Attention (attention), Interest (interest), Desire (Desire), Action (Action) - This is the classic copywriting rule, it is like a bottle of snake oil, can guide any copywriting writing, but I could feel it no effect. Not because it is not correct, or not work. But if you can successfully make the user’s attention, grab interest, causing desire, prompted him to take action, then you really do not need to use any law, copywriting has been very successful. If you do not do these things, I’m sorry, AIDA’s Law has no effect, because it did not elaborate on the method and how we can let the user’s attention, capture their interest, causing the desire to buy, and finally succeeded allows users to take action The practice is the sole criterion for testing truth, let us look at an example of the failure, it is fully compliant with AIDA rule, finally did not succeed in making my own purchases. Usury SMS? I recently received a strange number of sent text messages, the content is: Unsecured 0 risk, fast to one day loans, 30 seconds online application to help you decent emergency! Reply Y to know more, reply N means not interested. Either Y or N, I will not reply to my mobile phone number to get through this, trying to express my anger and disgust can be unexpected, this number is actually no answer, turned automatically go to voicemail. For this type of marketing, I’m really flattered. Let’s see how he would AIDA rules apply to this provision in the case of writing. A attention (to the user’s attention) This message has been successfully caught my attention, after all, will be able to send text messages in this way to get attention. I interest (seize the interest) Next, I’m interested in a few days will be able to get some money, it can completely caught my interest this step, AIDA principle use is also very good. D desire (desire causes) This s