Combat- How to seize the opportunities of digital marketing（数字营销的战斗u2014u2014如何抓住机遇）.doc

Combat: How to seize the opportunities of digital marketing Research papers Download news: we must face the fact that - digital media is becoming the core of the media, digital marketing is becoming the core of marketing and e-commerce is changing the nature of business the face of the impact of new technologies, Whether general audience, or industry practitioners, will take time to complete the evolution, but this would be a rapid process. China’s future development opportunities of digital marketing how to grasp? Tencent Network Media Business Group President, Group Senior Executive Vice President Liu Shengyi recently in Digital Asia Festival Summit, shared Tencent in the field of digital marketing insight. Development of the Internet and digital media, allowing Originally fragmented user access to information and consumer behavior, marketing and business, technical and commercial real integrates the future, users feel will be a more “understand him” smart media, and advertisers will also open more wisdom digital marketing. Emphasis on “personal”, open to people-centered marketing Vast amounts of information on the Internet for users has become a “sweet burden” to provide / obtain the most needed information is shared media and user needs. Future media are not only popular, but should be personal. Media requires Depending on the user’s habits, hobbies, purchase propensity to locate content. Based on user account basis, Tencent’s media products are also more and more individuals to the development. Currently, Tencent video, Tencent microblogging, Tencent, etc. will be based on the user’s interests and relationships chain to provide personalized content recommendations. During the Olympics , there will be 67 million users by logging Tencent to enter the “My Games”, subscribe to schedule and participate in their favorite quiz game for advertisers, users can learn more effective marketing, rather than harassment in the personal media era, the real accur