Combat- How to Shop occasion to marketing（战斗u2014u2014如何购物机会营销）.doc

Combat: How to Shop occasion to marketing Occasion to say before we say and marketing and a little story about the occasion. Many years ago, the British Library and old dilapidated hall in the new place to build a new library, after the completion of the new museum, the old museum put the book moved to the new museum. It would have been a moving company to live, nothing planned, books loaded on the train, away, can be transported to the new museum. The problem is that according to the budget needed 3.5 million pounds, while the library does not have so much money. Seeing the rainy season is coming, do not move right away, this big losses. How to do? Curator think a lot of programs, but in vain. Just curator distressed when a librarian to find the curator, said he had a solution, but still needs 1.5 million pounds. Curator very happy, because libraries are able to pay the money. ‘Say it!’ Curator very anxious. Librarian said: ‘The idea is good merchandise, I have a condition.’ ‘What conditions?’ ‘If all 1.5 million spent all that right when I contribute to the library; if there is remaining, the remaining money should give me the library’ ‘What’s the problem, I have endorsed the 3.5 million, 1.5 million less than the rest of the money to you, I’ll be able to call the shots!’ The curator said firmly. ‘Then we have to sign a contract?’ Opportunity librarians realize that fortune came. After signing the contract, according to the librarian program, even a fraction of the 1.5 million pounds did not run out, to put the library moved. Originally, the librarian in the newspaper published a message: ‘From now on, the British Library free unlimited public to borrow books from the old museum is lending conditions, but also to the new museum to go.’ In fact, through the ages, countless examples on occasion, such as the famous Chinese history Caochuanjiejian, is one of the classic. Occasion to marketing, refers to the use of all means, by