Combat- How to set keyword matching-（战斗-如何设置的关键字匹配）.doc

Combat: How to set keyword matching? Research papers Download news: thousands of thousands under the surface, positioning of the product is the most important in this context, select the appropriate matching keyword traffic will be more precise, the exposure will be higher. First, what is keyword matching Keyword matching three ways: precise match, the center word matching, matching broad match different ways can help sellers get more exposure in the absence of keyword matching, shopkeepers set Keywords: bed, then only when Buyers search keywords ‘bed’ when the chance to show, with the keyword matching, they go search for ‘bed’ this keyword, it will appear the following three conditions: 　 1, precise match: Only search for ‘bed’ when this keyword will get the show. 2, the central word matching: In addition to the opportunity to be searched ‘bed’ of buyers can see, the search for ‘wood bed,’ the buyer may also be seen. 3, broad match: In addition to search for ‘wood bed’, ‘pine bed’ buyers a chance to see the outside, buyers search for ‘adult wood bed,’ you also have the opportunity to get to show. In general, choose the center word match or broad match, you can bring will be more opportunity to show (of course, traffic is not better). Second, keyword promotion phase matching strategy First, we have a whole sense of Taobao train and to understand the relationship between natural search when a baby just shelves zero sales, so there is no natural search rankings. At this time we do train to promote the pursuit of a more high exposure. train promotion goes, collection click up, natural search rankings go up, then the free flow will slowly increased, the owner will enter a profitable cycle, or a baby alone straight cars were drainage, to the last and certainly lose money. With this overall sense, the keyword matching is not difficult to understand. General keyword, there are three sub-centers word, the word to expand the center word, long tai