Combat- How to small travel agency online marketing（战斗u2014u2014如何小旅行社网络营销）.doc

Combat: How to small travel agency online marketing Research papers Download News: According to media reports, the travel agency network marketing is changing, more and more traditional travel agencies in marketing, become professional, he moved to the Internet, open up new marketing channels is expected in 2013, travel agents marketing will be more use of third party network platform, from the store to upgrade to Internet marketing sales and brand marketing, word of mouth marketing will be more and more attention, mobile end marketing will be more favored by travel agencies. 1, with the third-party network platform model will be the mainstream For small travel agents, due to their own lack of financial and resource, in new product development, brand promotion and staff training are in the more obvious disadvantage, while using the network, group travel can be achieved online booking, booking system check out the ticket, a group situation. prices, the number and other details are also clear, no longer have to call each other, repeatedly updated, confirmed that significant savings in cost and time to communicate. For a relatively complete network platform development today, these systems do not need their own building, you can use third-party traffic large network platforms, such as the largest online travel supermarket - Showtime Travel Network platforms such professional travel agents can achieve these basic functions, saving the cost of building a website, has added a marketing platform. Of course, travel agents can also according to their own network development requirements, self-built website or join the travel agency shop directly stationed platform, in short, for their own is the best. 2, from the store to upgrade to Internet marketing sales and brand marketing Now the network’s level of development, has made Internet users accustomed to online booking air tickets, online booking group booking services, travel agents can not be achieved if