Combat- to make products like micro Amoy operators to do the same（战斗u2014u2014使产品像微厦门运营商来做同样的事情）.doc

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2017-09-05 发布于浙江
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Combat- to make products like micro Amoy operators to do the same（战斗u2014u2014使产品像微厦门运营商来做同样的事情）.doc

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Combat- to make products like micro Amoy operators to do the same（战斗u2014u2014使产品像微厦门运营商来做同样的事情）

Combat: to make products like micro Amoy operators to do the same Research papers Download news: on e-commerce companies implement CRM (Customer Relationship Management Customer Relationship Management, later were referred to as CRM), recently there are several small-scale discussions can feel you understand the large deviation. Carbon rocks like a thorough to talk about the theory and practice of e-CRM. E-CRM features Talk about e-CRM, CRM must first understand the traditional industries have done those things, but also to know the characteristics of traditional industries CRM. For the traditional industry, the implementation of CRM is not just to get a customer relationship management system (note, this series of articles will be repeated stresses “CRM is not a system”). CRM is a customer relationship management perspective of operational strategies, particularly suitable for the customer-oriented company. CRM can improve the ability to communicate the company’s own customers, so that customers can take more money to buy the company intent of goods or services. In essence, CRM is more of a strategic system of norms and company processes, but also part of software tools. CRM is the most valuable part of your company staff’s minds, this concept is the real soul of CRM . Discard ideas, culture, strategy, systems, processes, norms, and even software, technology, systems, tools these specific descriptions from the content perspective, CRM can provide customers see (also now a lot of friends misunderstood) only the tip of the iceberg. Customers often receive text messages, e-mail, micro-channel, face to face activities, marketing tools, can easily be mistaken for that CRM. Exposed surface in the tip of the iceberg, it is also a huge hidden operating system in this operating system, each with organic component parts can operate, running the core customer information (customer data) in this operating system, sales, marketing, customer service, product,