Combat- how to restructure the local metropolitan life media services company（战斗u2014u2014如何重组当地都市生活媒体服务公司）.doc

Combat: how to restructure the local metropolitan life media services company (Research papers Download news) media is a widespread anxiety in the industry, but this year, the media’s anxiety index rose rapidly - the industry are bad-mouthing the media industry, and he felt gone. This is like the old Forbidden City ladies, looking at a new girl to fight red bucket Yan, against his arrogance, I think back to the scenery of effort, could not help but moan and groan. How to change this pattern, in fact, now nobody any good way to come up with one hand, the traditional vocational training leading to their content is king caught in the trap unable to extricate themselves, on the other institutional mechanisms and is too pit father, unable to retain heart is unable to retain people I am a media person, I deeply understand the feelings. article, dedicated to all of my peers. The reason why the decline of traditional media, there are many reasons. Truths left brick house to talk, I only said dry: the media and news production as an industry, then one sentence is our products can meet customer demand, unsalable .. So products where the problem is? How can we improve it? following are described in metropolitan media as an example: The first information overload resulting devaluation of traditional media news content The development of modern science and technology faster and faster, the new scientific knowledge and the rapid increase in the amount of information the British scholar James Martin, statistics, human knowledge is doubling period of 50 years in the 19th century, the first half of the 20th century, about 10 years, By the 1970s, shortened to five years, the late 1980s almost doubling every three years to the extent of recent years, the world’s daily papers of 13,000 ~ 14,000, the annual registration of 700,000 new patents annually published books of more than 500,000. new theories, new materials, new techniques and new methods continue to emerge, so t