Combat- how to seize the customer visual merchandising eye-（战斗u2014u2014如何抓住客户视觉营销的眼睛）.doc

Combat: how to seize the customer visual merchandising eye? Research papers Download News: For Taobao operated electric providers, visual merchandising key point mainly Taobao shop the overall design and the Baby details page perfect, full use of visual impact, color harmony, the page layout to attract online shoppers to complete transaction. Reading Pictures, users are more willing to look at some beautiful pictures rather than see some lengthy text. Yet on Taobao, we have seen a lot of shoddy shops page, many electricity providers do not really know that the visual merchandising. Then in the end How to boost the use of visual marketing Taobao promote it? 1, click on getting worse, how to improve CTR, what elements? Advertising needs to have a clear and concise themes and points of interest on the new product is a promotional still need to demonstrate clearly to the buyer, usually a focus map browsing time average not more than 4 seconds, so an ad can make a chart needs a people see the key points. secondly if it is with a model diagram of advertising, the choice of the model when the model’s face action figure, etc., to convey to the buyer the feeling is also very important. 2, how do different targets of promotion material? General promotion of a single product promotion and the overall promotion of two kinds. Single product promotion: divided into new products, explosion models. New Promotion 1, on the new copy, such as new strikes, etc., would like to pass the first time buyer “new” this information, 2, the product can be material, reflect certain characteristics, such as chiffon, ventilation, etc., 3, create a tense atmosphere, for example, limit buy, only the number of pieces, while stocks last, to reduce the buyer on the timing, fancy immediately photographed. 4, to re-style, light discounts, a new number is not too small, but do not avoid one up on the discount, which would allow buyers to form a bad impression, resulting