Combat- shop three of marketing operations（战斗u2014u2014店三个营销业务）.doc

Combat: shop three of marketing operations Taobao is the beginning of creation became the most used ways of operating, until today, there is still a lot of Taobao shop operators in the operation and maintenance based. Such relatively simple and crude way they operate, including the purchase, pictures, shelves, do baby page , promotions, Want pick up, change the price, delivery, after-sales processing, etc., can be understood as a store management and maintenance. Now Taobao mart shop, there are many shops of this operating mode, the advantage is that the threshold is relatively low, the operating costs are very low, or even a little need for the team, they rarely do promotion, or simply will not do promotion, Their competitiveness is to have a supply of the basic advantages of unique products, the price advantage they apply marketing tools is the most audience plus shipping discount, however, is not good because promotion, so they began to find fewer and fewer guests , because the guests who promote well being snatched seller. #12288; 2nd generation - Promotion-run Probably from 08,09 onwards, with the train, drill exhibition, Taobao, Amoy gold, poly cost, Taobao trial and other promotional tools and activities launched platforms, operating mode has officially entered the two-generation period - Promotion-run. For promotion-run, the most representative of the marketing tool is “to create explosion models.” Process is to pick out one or two more potential products, do first promotion, then optimize baby page, and then focus on a variety of promotional tools Taobao activities and resources that will flow into all the so-called “explosion models products”, string it up quickly in the short term sales, accounting for the search portal for a steady stream of free traffic, and to give impetus to shop for other products associated with sales. Simply put, two-generation operating mainly sellers advertise discount plus routine in the “explosion models era”