Combat- how to choose a reasonable web analytics tool（战斗,如何选择合理的网络分析工具）.doc

Combat: how to choose a reasonable web analytics tool To do analysis or, select Tools Ye Hao, Xiao Bian always thought there is a “two line” of the universal rule to guide us, take the Selection Tool for instance, caused by making two points are “people” and “Tools”, and the middle of the line is the tool vendors, two grasp the general direction will be, and the rest of the line is just excellent excellent choice. First, the “human factor” People look at two main factors, the hand to see the current stage companies, on the other hand if there is a suitable site business analysts. Different sizes selected tool is certainly not the same, and the first free tool, but selection process required to keep a certain perspective, then we take a look at how great God who consider the human factor. Avinash: Select Tools before you ask “own” three questions One problem that I need is a report or analysis? Second problem, the company’s strengths in IT technology or business, or both have advantages? Question three, I need to address is the click-stream data or entire business data analysis (Web Analytics2.0 analysis. For these three questions, I guess first choice for most data analysts are the latter, because only then to get the essence of the analysis can be the case is it really? Decentralized decision-making in different sectors, the company flattened organizational structure, the gap between the management and can not be given to the analysis of whether the staff sufficient authority and trust? If the answer is yes, then you may need is a statement rather than analyzing , Your company’s technical staff can readily solve technical problems that may arise? Need for guidance to third-party customer service deficiencies? Whether the site analysis tools and research systems, ERP and CRM system data immediately get through? Most of these problems only internal clear, complex multifunctional everyone wants, afraid of their own could not handle. We