Combat- how to build ultra-high ROI-（战斗-如何构建超高ROI）.doc

Combat: how to build ultra-high ROI? Research papers Download News: For delivery outside the train station, many sellers are not well understood, this section Xiaobian to introduce outside train stations put in play. Dian demonstrated outside a station location All inbound links are clicking into the ‘pro Taobao’: Ps: pro Taobao is outside the train station platform to present all of the baby, the baby is train promotion. Dian play outside the two train stations: On the part of the car, the better the conversion outside the station, the station is more general view of this situation we can stand alone outside the plan through the establishment, put the focus outside the station. Specifically how to do it? 1 Dian create a new campaign, the foundation set up in accordance with the usual baby doing promotion, discount delivery outside the station can be set to 150% or even 200%, the greater the effect is more obvious, and then add keywords, but should be noted that, keyword bid lower than the decrease in consumption of the station keyword, by improving the strength of the outer-site station 150% to 200% of the time Dian discount aim is to make the key delivery, test results outside the station, 2 Dian totally do put in, as shown inside the station, the rest of the placements all removed, leaving only outside the station running. Course outside the station to note here there are discounts keyword bid situation, makes the case in the launch of the station, Discounts can be recovered outside the station at about 100 percent focused keyword bid, 3 Dian station outside keywords can follow the baby’s attributes, such as Dian center to add the word to find ways with keywords add the word the same way as the station, but also can be [cast TOP20W vocabulary Taobao / Lynx train outside] in screening adding, Adjusted three Dian station outside the booth Bid 0.55, outside the station discount of 200%, the actual bid 1.1, then the baby show at the 2