Chinese brand of war from the the Wanglaoji trademark dispute（中国品牌的战争Wanglaoji商标纠纷）.doc

Chinese brand of war from the the Wanglaoji trademark dispute Shenzhen Proview dispute with Apple, the existing Guangzhou Pharmaceutical Group, and David Tao Group Wanglaoji trademark dispute first, I believe such controversy on the Chinese market in the future more and more rather than less. This article are not talking about legal and non-problem, but the importance of brand marketing and Analysis from these arguments. Right underestimate the value of intangible assets such as trademarks, patents, or does not recognize Chinese market ills that hinder the innovation capability of Chinese enterprises, but also the breeding ground for a large number of speculative thinking. “Wang battle is bound to the enterprise play a milestone in the history of the brand development. We look at the positive significance of this debate: 1, the value of the brand to be recognized. Coupled with indisputable essentially is the trademark brand equity as the core dispute of ownership debate in itself proves that the brand has a very high value for the future for Chinese enterprises to develop their own brand. protect the brand has played a considerable role of warning if you walk on to the market, you will find the infringement of others ‘brand in the Chinese market phenomenon is still not uncommon, the case should be said that those who violate others’ brand knocked the alarm. 2, the cost of the brand speculation is huge, there is always a considerable number of business owners do not want their own to create the brand in our market, always thinking about the speculation, playing the “edge ball”, precisely because of this low tort costs brand operation, leading to the plight of the growth of Chinese brands. like this always need a life buoy in order to swim, never really established a strong brand competitiveness in a market economy. the conclusion of the case is not what I want to talk about the key regardless of the outcome of the brand is a price to pay. In other words: Whe