Changes to the content of the channel, the marketing people how to stay ahead of (b)（更改的内容频道,营销人员如何领先(b)）.doc

Changes to the content of the channel, the marketing people how to stay ahead of (b) REVIEW: Content is king and the channel is king, what kind of love and hatred? Master of ‘playing the system’ weapon, how to lose effect? Faced with the impact of the network, why the huge CCTV almost no strength to fight back? Changing times, the marketing people how to do? Connect text) us, media magnate Rupert Murdoch and Sumner Redstone story, which is currently a hot pass ‘content is king’ orthodoxy comes from. In 1986, after 30 years of operation, Sumner Redstone #8226; Massachusetts has to sacrifice the long corner of the car theater chain, to become the nation’s largest theater chains, when he acquired Viacom limited network, the establishment of Viacom, entered the entertainment industry news. After several years of development, the face of strong media giant, a huge industry pressures, Redstone put forward their own business strategy, which is the famous phrase ‘I do not care who does the transmission, I just want to put the best content. ‘as a result, Viacom’s strategy has been to become’ content is king. ‘ At the same time, the face of News Corp.’s biggest competitor, Redstone said another one of the famous words: ‘We are committed to the content, Murdoch did not like to focus on the channel.’ This is also reflected from the side of the news Group’s business strategy, so News Corp. also often called the ‘channel is king.’ For two decades, the two strategies in a competitive global media industry can be described as one after another, sometimes titans. Viacom gave us the most impressive is the MTV locking youth, many different forms of youth programs, Paramount’s ‘Forrest Gump,’ the classic movie ‘The Godfather’ and the like, and News Corp. give us the impression that it is a worldwide satellite television network, and a huge number of authoritative media - 40% of the British newspaper, the Australian newspaper 2/3, 40% of the nation’s TV stations. Undo