Changes under the influence of Internet brand marketing concept thinking（变化的影响下网络品牌营销的概念思维）.doc

Changes under the influence of Internet brand marketing concept thinking April 20 this year is the 20th anniversary of the Internet into China. With the rapid development and wide application of the Internet and mobile Internet, it has become a global quick and easy communication channels. More importantly, the Internet and mobile Internet connectivity under Thinking greater impact on brand marketing, specifically the performance of the following aspects: First, operators of Internet thinking changed from the original terms of the marketing concept of thinking, ways of thinking, habits, and marketing strategies such as print, television and other traditional media today, Trend Micro and date mainly refers to the formation of new media in the Internet and mobile Internet the rapid development of the media has exceeded or is being replaced by the trend has become an indisputable fact. Second, the impact of changes in Internet marketing communications mode of thinking, making generate a lot of new marketing mode, the Internet and mobile Internet, such as accurate advertising, e-commerce, online communities, online video, boxes, network television, and so on. Once again, the Internet community under the influence of a form created a myth, making the operator to re-understanding of the subject or the subject of the consumer. From a marketing perspective, the Internet thinking is this: a user centric, to create the ultimate experience, deep into the heart of today to meet consumer fear of being subversive, make sure you research the Internet thinking that if you do not study, do not study the Internet thinking, your business. sooner or later will be subverted. In thinking of the most important Internet marketing is the ‘user thinking.’ It is a way of thinking social behavior exists so-called ‘social behavior (Social Behavior’ originally referred to the same kind of collective cooperative behavior between animals or between dissimilar animals, the performance of