浅议非主流广告设计与主流广告设计的关系（The relationship between non mainstream advertising design and mainstream advertising design）.docVIP

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浅议非主流广告设计与主流广告设计的关系（The relationship between non mainstream advertising design and mainstream advertising design）.doc

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浅议非主流广告设计与主流广告设计的关系（The relationship between non mainstream advertising design and mainstream advertising design）

浅议非主流广告设计与主流广告设计的关系（The relationship between non mainstream advertising design and mainstream advertising design） The relationship between non mainstream advertising design and mainstream advertising design Time: 2011-04-22 11:41:33 graduate Author: rank name The introduction: the mainstream culture is a spiritual culture of a society, the mainstream of the times, with the promotion of spiritual power of the social progress and the development of human health effects, leading a normal thinking space and culture flow of people. Non mainstream culture is popular among different social groups, classes and classes (especially small social groups). It has a special value orientation, life goal, behavior norm and so on. The emergence of non mainstream advertising is the necessary beginning of cultural enrichment in form and content. Non mainstream advertising design and mainstream advertising design differences from the perspective of design thinking, mainstream design method focuses on the scientific, rational and logical reasoning, this is a kind of progressive thinking. Key words: non mainstream culture, mainstream culture, non mainstream advertising, mainstream advertising Culture is a complex of peoples customs, norms, and ideologies. In other words, culture is the general name of human spiritual activities and their products, and it is the social genetic code of human beings. Culture brings forth every generation, and each generation creates and enriches new connotations of culture, thus promoting the development of human beings. The mainstream culture is a spiritual culture of a society, the mainstream of the times, with the promotion of spiritual power of the social progress and the development of human health effects, leading a normal thinking space and culture flow of people. Mainstream things should be said to be a relatively stable whole, the internal movement may be intense, but still follow the existing laws and rules, the results are predictable. Non mainst