品牌联盟寻找共同DNA（Brand alliance looking for common DNA）.docVIP

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2017-08-03 发布于河南
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品牌联盟寻找共同DNA（Brand alliance looking for common DNA）.doc

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品牌联盟寻找共同DNA（Brand alliance looking for common DNA） Creating and maintaining a valuable alliance is becoming a strategic trend in enterprise competition. Have a common target audience and DNA brand reached a strategic cooperation relationship, in effect, high quality brand cling, communication customer development, business extension on zhandexianji. Annual innovation case: Dynamic zone +NBA share fresh fashion When it comes to the dynamic zone brand, people naturally associate it with the new fashions of the young people like McDonalds, Jay Chou, and hip hop. It is because of the M-Zone continuously and the same brand of different industry alliances, so that it is no longer in the young peoples communication service brand a limitation, and has become the coolest and most unusual fashion symbols, the most dynamic. In April 2005, the dynamic zone made a surprising move: NBA, the worlds top professional sports event, came to my site and formed an alliance with the dynamic zone. NBA basketball caravan is the NBA mobile Carnival which represents the authentic NBA basketball elements and the basketball entertainment culture. It will be two basketball, half three different height basket, leading technology of the large screen, the newly launched NBA electronic games, interactive video game and novel star essence skillfully integrated in a 16 meter long high-tech special vehicles, will bring the majority of fans the best basketball experience and unforgettable joy experience. The basketball caravan is NBA in the United States has 10 years of successful operation of the project, it has the flexibility and diversity of basketball elements easy to move and build these two advantages, will continue to spread the joy of basketball to every corner of the United states. The summer of 2005, NBA basketball caravan on the first Chinese, from the end of July to October in succession in the 10 city launched a 2 month tour, for all fans to enjoy authentic, direct, fresh and interesting