品牌与顾问的关系（Relationship between brand and consultant）.docVIP

品牌与顾问的关系（Relationship between brand and consultant） The relationship between brand and consultancy company is a comprehensive survey of the market, and the relationship between the enterprise and its brand consultant company is generally three cases: 1, one night stand: that is, after the cooperation between the enterprise and the consultant company, there is no further details. The main reasons leading to this phenomenon are: 1. Immature market development. The primary form of the market, some enterprises or some consultants and obtained a temporary success by grasping the opportunity, with the aid of their own or others propaganda in the market have a certain influence and become a dream of many enterprises guest of honor, once these enterprises find consultants consulting market the effect did not reach their dream of the performance, the consultants exposed the unfriendly or even hideous face, therefore, the two cooperation is ending. Its like a one night stand, gathering in a hurry, scattered in a hurry. Two, the companys mentality is impetuous and not correct. On the market there are many enterprises do not honestly practice basic attack, and the obsession with a plan or an advertisement or a consultation will change the status of their own development and for great success and reality too many failures, a planning activities or advertising is not the brand golden touch. Three, the motives of the consulting firm are impure. Without the strength of the consultant company in line with the slaughter is a psychological practice often under the banner of cure all banner as consultants like walk barefoot doctor market, down at the trickster had appeared to lead the market brand bones can be seen everywhere, which disrupted the market but also seriously damage the reputation of the brand consultant occupation. In addition, there are some professional consultants because of higher strength of the doppelganger or disdain low-end customers services such as reason, when