品牌体验营销的系统思考管理（Systematic thinking management of brand experiential marketing）.docVIP

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品牌体验营销的系统思考管理（Systematic thinking management of brand experiential marketing）.doc

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品牌体验营销的系统思考管理（Systematic thinking management of brand experiential marketing） Imagine the following scene: Early in the morning, your cell phone rings and receives a video. Open, a sexy woman in the picture says to you in a sweet voice, honey, get up!. What a beautiful day! Dont forget to spray your seductive perfume. For most young men, the video has all the attractions: beauty, sweet voices, intimate tips. So a day, why not us?! Whats more, it reminds you of the product information at the right time - perfume. This is Unilevers mens daily personal care brands in Japan AXE launched the MorningCall (morning) marketing activities. The consumer login site, choose your favorite girl, set the time to wake you up, and then you will receive the beginning of the video. Within two weeks of active start, more than 20000 people registered for morning call service, and the site received 1 million visits. Its success stems from several important factors: attracting eyeballs, information related and personalized experiences. Experiential marketing is not entirely a cheap marketing approach. It is a higher level of service marketing and deserves our attention. This new concept of experiential marketing differs in many ways from traditional marketing. In the famous marketing expert Tan Xiaofang teacher (official website ) it seems that experiential marketing is a new concept. Business profits, new magic, sales revolution! Today, the use of experiential marketing to carry out business competition has become a magic weapon for business profits. Experiential marketing is a new concept. Experiential marketing has something to do with the traditional economy. It has something to do with our daily life and work, even with our high and new technology. But in many peoples eyes, it has not been paid enough attention. The basic idea of experiential marketing is still paying attention to the customer and customer perspective that consumer spending is both rational and emotional, they also in