品牌管理四大陷阱（Four traps of brand management）.docVIP

品牌管理四大陷阱（Four traps of brand management） Editors note: Although many enterprises have experienced hardships in brand building, the results are not satisfactory. But whats the problem? BradVanAuken has more than 20 years of experience in the field of brand management and marketing and is one of the worlds leading experts in this field. In his view, enterprises in the construction of brand easy to fall into four traps, or lack of knowledge, or motives impure, or conservative or more than radical. Brands are increasingly becoming a key differentiation factor for consumers to buy. Enterprises focus on the brand, around it to determine how to pass the value to the customer in a unique way, and thus gain profits, so as to fully reflect the spirit and soul of the organization. Brand commitment is achieved through the companys products, services and communication with consumers (including comprehensive customer relationships and comprehensive customer experience). If the brand is carefully designed, and the enterprise in the business process, in contact with customers, to implement the spirit of the brand consistent from beginning to end, so that enterprises will be able to thrive. Not long ago, it seemed that only marketers in consumer goods companies would be interested in discussing brand management and branding. But now, all enterprises recognize the importance of brand building. Why is branding such a marketing initiative so popular now? In an increasingly high degree of commercialization, the choice of more and more times, brands can help people get rid of dazzling products dazzling dilemma. It simplifies some choices in peoples lives. In addition, brands are increasingly able to meet the need for a sense of belonging and identity - something that companies have been trying to satisfy from the past to the present. If your business has not yet come into contact with brand management, what you need most is a quick and comprehensive understanding of the key factors that