广东09年自考会展营销课程大纲（Guangdong 09 year self-study Exhibition Marketing Course Outline）.docVIP

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广东09年自考会展营销课程大纲（Guangdong 09 year self-study Exhibition Marketing Course Outline）.doc

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广东09年自考会展营销课程大纲（Guangdong 09 year self-study Exhibition Marketing Course Outline）

广东09年自考会展营销课程大纲（Guangdong 09 year self-study Exhibition Marketing Course Outline） The nature and purpose of I. Curriculum 1. nature and tasks of the course The course of exhibition marketing is a specialized course of exhibition management specialty (specialty section) of self taught higher education examination in Guangdong province. The task is the basic knowledge and management methods to enable students to master the exhibition marketing, exhibition marketing management has the preliminary requirements of the theoretical knowledge and skills training, field management of the exhibition exhibition marketing professionals. The content and function of the 2. Curriculum This course covers the basic knowledge and rules of exhibition marketing, and it is the basic course of exhibition management specialty. This course is divided into ten chapters, including: exhibition marketing; exhibition products and services exhibition; purchasing behavior of customers; publicity and promotion exhibition; exhibition marketing channel management; product pricing method and skill exhibition; exhibition sponsored exhibition planning and marketing; customer relationship management; application of Internet marketing in the exhibition in the exhibition; the enterprise marketing management. The role of this course is to integrate knowledge, ability and quality education, so as to train students innovative thinking and practical ability. 3. curriculum requirements Through the study of this course, the participants should master the basic theory of exhibition marketing and the marketing strategy of mice marketing. Through this course, the examinee should organically combine theory and practice, to guide their marketing activities with the knowledge, in the future the exhibition marketing activities, to make their own contributions to the exhibition marketing. This course is a specialized theory and application course, which requires the combination of theory and practice, and emphasizes th