广东09年自考会展心理学课程大纲（Guangdong 09 year self taught exhibition psychology course outline）.docVIP

广东09年自考会展心理学课程大纲（Guangdong 09 year self taught exhibition psychology course outline） The nature and purpose of I. Curriculum 1. course nature The exhibition psychology is a required course of professional exhibition management, mainly discusses the psychological phenomenon of exhibition activities, exhibition exhibition practitioners to understand consumer psychology, provide important psychological basis for the formulation of exhibition development strategy. This course is part of the knowledge system of mice management and exhibition tourism, and it is also part of the training target for the professional ability of mice management students. 2. curriculum objectives and requirements This course systematically expounds the basic theory and research methods of exhibition psychology from two aspects: mice consumer psychology and mice service psychology. Through this course, the examinee should know the basic concept of the exhibition of psychology and common terms, grasp the basic theory and research methods of exhibition psychology, grasp the psychological characteristics and rules of the exhibition exhibitors and exhibition of consumers, excellent workers should know the exhibition which has good psychological quality, how to use psychological knowledge to achieve high quality the exhibition service, how to use psychological knowledge to deal with various social problems, exhibition services in how to use psychological knowledge to do the work of grass-roots management of exhibition enterprise. 3. curriculum highlights The key chapter of this course include: the fourth chapter needs, motivation, attitude and consumer Exhibition, the fifth chapter personality, social and consumer Exhibition, the sixth chapter exhibition service mentality, the seventh chapter exhibition stage psychology and chapter eighth exhibition goods sales and service mentality, the ninth chapter exhibition practitioners of occupation psychology, the tenth chapter the exhibition enterprise mana