广告文案背过这些就100分（Advertising copy back these, 100 points）.docVIP

下载本文档

47
0
约2.57万字
约 20页
2017-07-25 发布于河南
举报
版权申诉

广告文案背过这些就100分（Advertising copy back these, 100 points）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

广告文案背过这些就100分（Advertising copy back these, 100 points）

广告文案背过这些就100分（Advertising copy back these, 100 points） First, the noun explanation 1 advertising copywriter: a linguistic mark used in advertising to represent advertising themes and creativity. 2 is the central idea of the theme of the advertisement advertisement works to convey the information organized, is the creator of advertisers through the business goals of the understanding of the product, service and enterprise characteristics of cognition and psychological needs of consumers on the market factors such as observation, analysis, thinking and extracted from the advertising purpose. 3 Advertising Appeals - a way to draw attention to consumers and influence their feelings about products and services. The choice of appeals is the establishment of persuasive logic. 4 advertising performance is the use of words, patterns, music, sound and other means of communication and skills, the advertising theme and creativity to convey to the target consumer. 5, the rational appeal is located in the consumers reason, and in the content of advertising, it often focuses on conveying the objective information of the enterprise, product and service, and emphasizes the advocacy of the concept of consumption. 6 emotional appeals -- is aimed at the consumer psychology, social, or symbolic needs, is the performance of the feelings and emotions associated with enterprises, products and services, by causing consumer emotional resonance, and guide consumers to purchase desire and behavior. 7, comparative advertising refers to the advertisers advertising in the form of his own business, product or service, and competitors, enterprises, products and services in a comprehensive or comparative advertising. 8 fear advertising -- is a common use of human has to avoid injury, the demand of the characteristics of humanity, is to meet human needs, psychological reactions lead to the audience or potential consumers to avoid disaster, resulting in injury or not out of a selfish behavior advert