广告2.0和旅游营销的机会（Advertising 2 and opportunities for tourism marketing）.docVIP

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广告2.0和旅游营销的机会（Advertising 2 and opportunities for tourism marketing）.doc

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广告2.0和旅游营销的机会（Advertising 2 and opportunities for tourism marketing）

广告2.0和旅游营销的机会（Advertising 2 and opportunities for tourism marketing） In the early days of the trade, the form of advertising was nothing more than the price of the salesman shouting the goods in the market. A scenic spot manager told the author: in 90s, with a trumpet stand in the bus station, a voice can call a car tourists.. With the development of the tourist market, this form of advertising is no longer available; therefore, they begin to use popular media to advertise. For travel marketers, this is not a bad idea when a tourist group can be subdivided. People watch one of 5 television stations that will be 20 or 100 later, reading one of 5 related newspapers. The best way to reach them is to advertise through one or more of the mass media channels that attract public attention. But heres the problem: consumers dont like business information because its more obnoxious than noise and disrupts peoples thinking. In the Internet age, people can get what they need and more real information. They can read anything online -- Reviews of tourist destinations they are interested in. Henan jiaoguang said: now, consumers have been difficult to be subdivided, they linked by the Internet advertising, they do not want to influence their decision, but to obtain true information and experience from other consumers, and even try to direct communication with the tourist attractions, through blogs, forums or directly send an e-mail. First, next generation email (Twitter) Twitter. Since its launch, it has become one of the fastest growing applications in the history of the internet. The best description of it is a micro blogging service. You can use it to tell people what youre playing and where youre playing. The key is to use up to 140 characters at a time. Facts have proved that the basic idea of pushing customers is very popular. The author has more than 4000 followers, who can receive my voice online or through text messages. And each time it sounds, it forms a separate page th