家居建材营销渠道开拓之工程渠道（Opening of marketing channels for home building materials Engineering channels）.docVIP

家居建材营销渠道开拓之工程渠道（Opening of marketing channels for home building materials Engineering channels） Opening of marketing channels for home building materials: Engineering channels Engineering channels occupy a large share in the whole Home Furnishing in building materials industry, in the current domestic market environment, mentioned the channel, people will immediately think of two words, as long as the relationship in place, things will become very easy, this way is also called relationship marketing people. Although we can not deny the existence and influence of these factors, we also need to analyze the characteristics, models, types and core operation methods of Engineering channels from a rational point of view. First, the correct understanding of Engineering channels The engineering channel occupies a very important share in the whole house building materials industry, especially with the new changes appearing on the market, it has become an inevitable choice for the household building materials industry to do engineering channels. 1. new changes in engineering channels New changes in engineering channels include: Intensifying competition At present, the market competition intensifies Home Furnishing engineering building materials, began to gradually move toward standardization, specialization and service, the past alone get the project more and more difficult to implement, this is undoubtedly the channel engineering put forward new requirements. Rough room reduction, hardcover room is the trend In the western developed countries, the products of household building materials are mostly purchased by industrial products, rather than mainly purchased by consumers at home. With the development of Chinas real estate industry, it will gradually move towards the development track of the west, and the blank Housing in the real estate market will be less and less. The hardcover room will become a trend. In this trend, as one of the core sales channels of household buildi