从天涯、猫扑谈网站的定位和前途（From the end of the world, cat talk about the position and future of the website）.docVIP

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从天涯、猫扑谈网站的定位和前途（From the end of the world, cat talk about the position and future of the website）.doc

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从天涯、猫扑谈网站的定位和前途（From the end of the world, cat talk about the position and future of the website）

从天涯、猫扑谈网站的定位和前途（From the end of the world, cat talk about the position and future of the website） (Kang Kang Internet Q A 2: website positioning and its future Q, one of my readers asked: Whats the target customer base of Tianya community, Kang Kang? What hobbies do you have? Second, the same question, mop? Third, the above question, I asked ten brothers in the Internet Co mixed, no one gives an answer. Sos. A, Kang answer: We do not understand the representative of the community web site, and the mop is normal. Chinese Web site, so that people see a few. Sina = news? But Sina people dont think so. Sina people think that they can do anything, anything can be done. So, Sina has spent a lot of time and effort to push online games, and spent a lot of money to ask love. Although Sina has a natural user group, a huge advantage, but these two things, Sina did not do well. Of course, now Sina in the game and search still did not give up, but not doing well, not recognized by the user, no reason for him, Sina News is too much impact on the brand. Have been positioned by the user unconsciously. Like Coca-Cola, it has been fixed on coke. Although it can also do pure water and even orange juice drinks, it is only competitive on coke. Brand positioning is too strong, it will inevitably weaken its ability to derive other brands. Its strange that you let NOKIA do other products. Chinas website, positioning is very important. Talk about the location of a blog. After 05 years of $10 million in venture capital, bokee transformed from a simple blogging site to a blog portal, in fact, was planning to do what Sina could do. Even blogs cost a lot of money to build a blog post. The result is that the front line is too long, and that users of blogs are diluting their perceptions of their brands and experiencing major problems. Advertisers also dont understand how the blog will develop in the future. Of course, many people, it is not easy to focus, users also lost a lot. Although the blog