从季度总结看营销策略执行的一致性（Consistency of marketing strategy execution from quarterly summary）.docVIP

从季度总结看营销策略执行的一致性（Consistency of marketing strategy execution from quarterly summary） Many companies have the habit of holding quarterly marketing summary meetings. Quarterly marketing summary is an important link for enterprises and regional managers to review their goals, adjust their follow-up sales strategy and behavior. But many enterprises meeting received effect is not ideal, after summarizing the regional quarter finished, before doing now or how to do, the problem is not resolved, resulting in the company overall marketing strategy always cant be carried out and implemented, at the beginning of the goals and strategies and practical implementation of the plan seems to be different. How to make the quarterly summary really achieve the link effect of the quarter, so that the annual marketing work is more systematic, which is a lot of marketing executives and sales managers still need to think about. First of all, a lot of enterprise summary, and no annual marketing strategy for the overall decomposition of the quarterly goals and strategies to carry out. Although some companies have set annual goals, most of them fail to work out strategies to ensure their goals, or only one hanging on the wall goals and strategies. The strategy can not fall, each region will not have from top to bottom, the secondary strategy and action plan in succession; there is no unified plan of action, it is impossible to have a unified plan after the implementation of the summary, these are linked together. So there will be enterprises held in quarterly summary meeting, summed up some channels, some summary promotion, some summary of the terminal, some summary team, each region is like The Eight Immortals Crossing the Sea type Sanda, not around the beginning of quarter strategy unified summary, what is the core of the strategy can not see this quarter. You can not do the decomposition and implement annual strategy, achieve the result of this situation will lead to the annual target can