创新四板斧 勇劈六安门（Innovation four tricks Yong split Luan door）.docVIP

创新四板斧 勇劈六安门（Innovation four tricks Yong split Luan door） Luan, known as the back garden of Hefei, is clean and beautiful in urban construction. It is an emerging prefecture level city. Around Luan, there are several branches of Huarun, in which the Shucheng company to produce high-grade wine based, several other companies, mainly producing medium and low-grade snowflakes sub brand. Abundant products, reasonable structure, sound network, high brand, this is a strong Huarun. Beginning in early September 2007, according to the guiding spirit of Venus beer company, to re develop the Luan market, in order to occupy a place here, we should start from the following four aspects. First, the product structure should be high and low. The snow in the city of Luan, there are three main groups of products; the first group is green and red green basket basket, basket is 100 natural, single bottle retail 4 yuan, mainly for sale in stalls and C class restaurants, red basket single bottle sales more than 2 yuan, the main junction and D class restaurants in the suburbs. Second sets of products for 8P and 9P snowflakes, single bottle retail price of 4 yuan. The 8P, 80% major grocery store, snow campaign for this product, such as the Dragon Boat Festival out of the box, each box has ceremony put a pot of Sprite; the Mid Autumn Festival to do snowflake sharing poly moon etc.. 9P snowflake 90% mainly for dining. Third sets of products for 500ML white bottles, special cool and green bottles refined, mainly sold in class a restaurant and B class high-end restaurants, such as Luan, Shangri-La and so on. Analysis of the three sets of snow products, in addition to red basket products, other products are their high profit products. In view of this situation, we want to open up the Luan market, product structure will be innovative, we must adjust, and completely break the past in low-end products ideas. So how do you adjust? We want to high-end, low-end, focusing on human, material and financia