六步打造专营店赢利终端（The six step is to build a profitable terminal for franchised stores）.docVIP

六步打造专营店赢利终端（The six step is to build a profitable terminal for franchised stores） Ma Liang was the regional manager for a cosmetics company in the industry, the ears dyed witness, found the cosmetics store franchise channel becomes more and more important is to become the third largest cosmetics department stores, supermarket after following the mainstream channels, but also see the rapid development of chemical industry trend, so he resigned and friends in the city of P a cosmetic store, just 3 years, Ma Liang has opened 12 stores in the city of P, also has 5 stores in the market, the current business is wind water, several years of operation, has become the day of the most well-known local franchisees. In the early summer evening, we met in the cross-strait coffee shop, Ma Liang asked me to explain business experience. In the early days of the operation, although they are considered in the industry, but also can not fully grasp the operating essentials, and consumer mentality is not good grasp, but still see the future development of space is very large. With the accumulation of experience, constantly adjust business strategy. The first is from the product to carry out detailed classification: daily necessities, such as soap, toilet water, etc.; ordinary cosmetics, such as Dabao, Longliqi; cosmetics, such as drug, such as those; Puji skin detoxification. The product is stable after Ma Liang began training for the staff, but also constantly sum up experience, with the business into the formal, how to store profit quickly, Ma Liang summed up a set of complete terminal operation method. He summed up the six steps to the store terminal as the core, step by step, steady. First, the core of the franchise store sales information to be accurate Ma Liang took a sip of coffee and went on. For any product, if there is no selling point, the product must not sell well. So buy refined products became the first item listed before working for manufacturers, a franchise stores, li