利润增长率更重要（Profit growth is more important）.docVIP

利润增长率更重要（Profit growth is more important） The first line of the income statement is the operating income, and also the most important financial data. The most important reason is that revenue is the basis of all earnings and the starting point of the analysis of financial statements. Operating income includes sales of goods, income from the provision of services and transfer of income from the use of assets. In fact, providing services is selling services. The income from the transfer of the use of assets is mainly the interest income derived from borrowing money and the rental income from borrowing and selling, and the sale is the right to use funds or articles. In order to facilitate the general circumstances, we regard operating income as generalized sales revenue, without strict distinction. All financial analysis textbooks start with the analysis of Forecast Ltds future earnings, starting with a forecast of growth in sales revenue. 1, Buffett attaches great importance to the long-term growth rate of sales revenue. One of the most important indicators of sales revenue is the rate of revenue growth. But most people generally look at short-term growth rates in the last one or two years, and Buffett is more concerned with long-term growth rates. Buffetts 1995 acquisition of R.C.Willey furniture stores, he said in a letter to shareholders: R.C.Willey furniture company had a wonderful story, in 1954 when Bill took over from his father in this enterprise, annual sales income is only $250 thousand. From such a weak foundation, Bill fully carries forward the famous Mae West: what matters is not what you have, but how you use what you have.. With the help of brother Sheldon, by 1995, Bill had increased its annual sales revenue to $257 million, which now accounts for more than 50% of Utahs market share. That is to say, the companys sales revenue has increased by 1027 times in the past 41 years. In 1999, Buffett once again talked about CEO Bills management achievements in