利润和价值谁来驱动（Who will drive profits and values）.docVIP

利润和价值谁来驱动（Who will drive profits and values） The development of the pharmaceutical industry in 2008, as Chinas A share market, in the shock adjustment, crazy fall at the same time, pregnant with new hope. Some strong, clear positioning of the enterprise will use this adjustment Dongfeng, quickly occupied the relevant channels and markets, so as to achieve their own take-off. Of course, whether it is more than 6000 domestic pharmaceutical production enterprises, or nearly 10000 business companies, there will be a large number of enterprises have been eliminated by this shock. Although we are still optimistic about Chinas future pharmaceutical market, but how to deal with the current market competition and development, or we must carefully study the problem. In fact, a careful study on the market at present pharmaceutical enterprises, the two factors no wonder in directing enterprise development: profit driven and value driven. They see only word different ideas literally, has created two different enterprises: one is the simple pursuit of maximizing profits and track of the enterprise, its business ideas focus on immediate interests, always operating in the development of no change radically, smooth trajectory at all, and gradually decline; the other is is always the pursuit of operation mode of a hundred years old, pay attention to the construction of enterprise brand and market the intensive and meticulous farming although in the short term, the input and output is not ideal proportion, but in the market turmoil and intensified competition, more companies can show the resistance and good market profitability. The emergence of these two entirely different enterprises is the result of the two guiding principles, which is worth thinking about. A profit driven: a moment, to pay for the future Enterprise management is the fundamental pursuit of profit, this is understandable. But everything has a degree of problem, if unlimited and non practical pursuit of huge, eternal