本科毕业设计（论文）淘宝网与唯品会的物流模式比较研究.docxVIP

淘宝网与唯品会的物流模式比较研究学生：XXX，管理学院指导教师：XXX，管理学院【摘要】当今社会科学技术的进步促进了电子信息技术的发展，电子商务产业也随之高速发展，而电子商务的成功，适宜的物流模式是关键。我国电子商务未来形势一片大好，拥有广阔的潜在市场，不过因为形成时间较晚，具有很多问题。特别是物流模式的选择，更是电子商务企业的难题。淘宝网和唯品会是中国电子商务领域的杰出代表，其不同的物流模式也是影响企业核心竞争力的一个重点。针对两企业的物流配送模式进行对比分析，具有典范性，起着表率作用。本文简述选题的背景及理论价值，同时对国内外相关物流模式研究进行概述，然后在理论基础上对淘宝网与唯品会的发展现状及配送模式进行了介绍。经过对淘宝网的外包物流模式与唯品会的物流联盟形式的比较分析，研究两种典型的企业物流模式的特点及优劣，思考两家电商企业在物流模式选择上的区别，进一步得出有针对性的发展建议。本文分析研究了淘宝网与唯品会建设的不同电子商务物流模式，比较各自物流模式的优劣，提供更具有优势的建议措施来促进中国电子商务物流模式健康发展。【关键词】淘宝网；唯品会；物流模式；比较Comparative study on logistics model between Taobao and VIPStudent：XXX，School of ManagementTeacher：XXX，School of Management【Abstract】 In todays society, the progress of science and technology has promoted the development of electronic information technology, and the e-commerce industry has also developed rapidly. And the success of e-commerce, the appropriate logistics model is the key. Chinese e-commerce situation is excellent in the future, has a broad potential market, but the formation of a relatively late time, there are many problems. Especially the choice of logistics distribution model is a difficult problem for e-commerce enterprises. Taobao and VIP are outstanding representatives in the field of e-commerce in China, and their different logistics models are also a key factor affecting the core competitiveness of enterprises. In view of the comparison and analysis of the logistics distribution model of two enterprises, the model is exemplary and plays an exemplary role. It begins with a brief account of the background and theoretical value of the selected topic. At the same time, it summarizes the relevant domestic and international logistics model research, and then introduces the development status and distribution mode of Taobao and VIP on the basis of theory. Through the comparative analysis of outsourcing logistics model with VIP on Taobao the logistics alliance forms, advantages and disadvantages of two kinds of logistics model of the typical thinking of two commercial ente