视觉沟通 Visual Communication Visual Literacy.pptxVIP

Visual Communication Visual Literacy ;Gestures Facial Expressions Objects Signs symbols ;In Art;In Photography…;In Architecture…;In Public Monuments…;In Film…;In Dance…;In Exhibitions…;In Fashion…;In Hairstyles…;In Interior design…;In Lighting…;In Computer games…;In Advertising…;In Logos…; Visual Literacy is the ability to interpret, use, appreciate, and create images and video using both conventional and 21st century media in ways that advance critical thinking, decision making, communication, and learning.; The term visual literacy has been used for about 40 years, and, in general, is understood as the ability to interpret, recognize, create or manipulate images. Visual literacy is a complex field because it is interdisciplinary. In fact, visual literacy has a different connotation, for example, if one is interested in technologies used to create and manipulate images or how symbols can be interpreted. ??; The term visual literacy has been used for about 40 years, and, in general, is understood as the ability to interpret, recognize, create or manipulate images. Visual literacy is a complex field because it is interdisciplinary. In fact, visual literacy has a different connotation, for example, if one is interested in technologies used to create and manipulate images or how symbols can be interpreted. ??;Interdisciplinary Image-based Research; A very high percentage of all sensory learning is visual; Contemporary culture is increasingly dependent on the visual for its capacity to communicate instantly and universally; ;This image communicates instantly and universally; Visual literacy is a gradual process of gaining greater sophistication of perception, conception and visual and linguistic vocabulary Students need to “distinguish superficial, glamorous and pseudo-sophisticated messages from the real and valuable ones.” (Ausburn Ausburn, 1978); Images can be very powerful in our national and individual consciousness; Visual literacy involves pro