旅游广告ppt.pptVIP

Presented by Niu Sixiang The translation of tourism advertisement Contents The stylistic features of tourism advertisement The approach of tourism advertisement translation The stylistic features of tourism advertisement It is a special text combining informative function with vocative function, which results in unique translation principles and strategies. It aims to display famous scenery、transmit cultures、promote cultural exchange. Communicative translation The translation approach of tourism advertisement is communicative translation. However it is determined by many factors. 2 cultural differences 3 translator s subjectivity stylistic  水映山容，使山荣益添秀媚，山清水秀，使水能更显柔情，有诗云：岸上湖中各自齐，山殇水酌两相宜。只言游舫浑如画，身在画中原不知。 The hills overshadow the lake ,and the lake reflects the hills . They are in perfect harmony , and more beautiful than a picture. Skills : correspond with the standard of the English advertisements, the habit of the reader’s acception. poetic grandiose simple and naive cultural differences 在十三陵景区最先看到的是一座五门六柱的高大汉白玉石牌坊，向前是陵城正门大红门，大红门是一条通往长陵的神道，沿途依次由碑亭、华表、石象生、棂星门…… Skills : “牌坊”、“华表”、“神道” 、“碑亭”、“石象生”. Transliteration can not express the deep meaning ,so we use literal translation with simple supplement and explanation . Translation :In the Ming Tombs area , visitors first pass by a quite impressive marble Memorial Gate way with five arches and six pillars . A little further down the way stands Dahong Gate that marks the beginning of the Way of the Spirit leading to the entrance of the Changling tomb. Continuing on , one comes to the Tablet House , the Ornamented Pillars , and twenty-four stone animals in various pass as well as twelve Human Statues guiding the way …… translator s subjectivity （黄山）巨松高数丈，小松不盈尺，或耸立挺拔，似擎天巨人；或凌空倒挂，似雄鹰展翅；或虬根盘结，如蛟龙入海…… Skills : we need to make some appropriate adjustments, ignoring the rendering parts, and introduce the main points briefly . . Tr