媒体与全民健身运动关系辨析_廖玫.pdfVIP

DOI :10.13598/j.issn1004 -4590.2007.02.016 2007 3 March 2007 28 　2 ( 165 )　 Journal of Sports and Science Vol.28　No.2(T otal No.165) ＊ 媒体与全民健身运动关系辨析 Media and All the People Health Sports Relational Discrimination 　1 LI O Mei1 :全民健身运动与媒体的关系是互动的。媒体的舆论导向及宣传影响作用是全民健身运动 发展需要的, 而随 全民健身运动的蓬勃发展, 其精彩的活动内容和形式是媒体报道少不了的 素材,使报道更具有受众的广泛性。媒体因此而获得大众市场, 并获得市场回报。 媒体与全民 健身运动, 只有妥善处理好存在的问题, 相互扶持才能做到风险共担、利益共享, 才能够成就各 自的精彩, 发展到 一个新的、更高的阶段。 :媒体;全民健身运动;关系 :G80-05　　:　　:1004-4590(2007)02-0057-03 Abstract: ll the people health sports and the media relations are the interaction.The media guidance of public opinion and the propaganda influencefunction is all the people health sports de- velopment needs;But along with the all the people health sports vigorous development, its splen- did active content and theform is the media reported the few source material, enable the report to have audiences widespread.The media therefore obtains the populace market, and obtains the market repayment.The media and all the people health sports, only have properly processes the good existence the question, mutually supports can achieve the risk altogether to take on, benefit sharing, only then can the achievement respective splendor, develop newly, the higher to stage . Key words: ll the people health sports;Relations 。20 1 　 [1] , 2002 8 “ [2] , , ” , , 、, , 、 。, , 。 。