基于SWOT分析法探讨临床药师在医院的发展策略.PDFVIP

基于SWOT 分析法探讨临床药师在医院的发展策略 ＊ # 刘 盈 ，李长艳，邢婷玉，邹 欢，郭 澄，韩永龙（上海交通大学附属第六人民医院药剂科，上海 200233） 中图分类号 R952 文献标志码 A 文章编号 1001-0408（2014）30-2878-03 DOI 10.6039/j.issn.1001-0408.2014.30.37 摘 要 目的：探讨作为临床药师在医院的发展策略。方法：通过分析临床药师这个职业的现状，并利用SWOT 分析法剖析与医 院临床药师职业密切相关的各种因素。结果与结论：通过SWOT 分析得出了临床药师要立足优势因素、抓住机遇因素（SO），依靠 优势因素、规避威胁因素（ST），抓住机遇因素、克服劣势因素（WO ）和克服劣势因素、抵御威胁因素（WT ）的发展策略。SO 发展策 略为与医师形成互补和充分发挥药物经济学的作用；ST 发展策略为加强沟通改善社会对临床药师的认知度的同时，通过提高药 物情报的收集能力来降低职业风险；WO 发展策略为提高自身业务水平和明确自身在医院的定位；WT 发展策略为不断地加强法 律意识和风险防范意识。 关键词 SWOT 分析；临床药师；医院；发展策略 Exploration of the Development Strategy of Clinical Pharmacist in the Hospital Based on SWOT Analysis LIU Ying ，LI Chang-yan ，XING Ting-yu ，ZOU Huan ，GUO Cheng ，HAN Yong-long （Dept. of Pharmacy ，The Affili- ated Sixth People ’s Hospital of Shanghai Jiaotong University ，Shanghai 200233，China ） ABSTRACT OBJECTIVE ：To discuss the development strategy of clinical pharmacist in the hospital. METHODS ：Various factors closely related to the clinical pharmacist were dissected with SWOT analysis after the present situation of clinical pharmacist was ana- lyzed. RESULTSCONCLUSIONS ：SO ，ST ，WO and WT development strategy of clinical pharmacist have be obtained by using SWOT analysis. SO development strategy is that clinical pharmacist complement with physicians ，and the role of pharmacoeconomics is played full ；ST development strategy is to enhance communication to improve the social recognition of clinical pharmacist ，and im- prove drug intelligence collection to reduce the risk of career ；WO development strategy is to promote professional skill of clinical phar- macist ，and clear the positioning of clinical pharmacists in the hospital ；WT development strategy is to constantly strengthen legal con- sciousness and risk prevention consciousness. KEYWORDS SWOT analysis ；Clinical pharmacist ；Hospital ；Development strategy ????????????????????????????