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Business Correspondence Unit 3 Unit 3 Business Correspondence Letters of Establishing Business Relations免费外贸平台实惠网英文国际站 Objectives Identify the letter layout and writing style Comprehend how the writing strategies achieve the effects Grasp the useful expressions used in the letters Accomplish a stimulated writing in practice 1. Under what conditions is a letter of establishing business relations written? Establishing business relations Start its business Develop its trade to know about your clients including financial credit, business lines and capacities, and the intention of trade contacts. 2. What does establishing business relations mean? channels of establishing business relations (1) Chamber of Commerce (2) Commercial Office of a Foreign Embassy (3) Commercial Counselor’s Office (4) Recommendation by a business friend or a client (5) Advertisements in the media (6) Market survey (7) Exhibitions and Trade fairs (8) Banks (9) Trade Delegation (10) Trade Directory (11) Other sources The following contents should be expressed in the first enquire: First Enquire 1) Telling the reader how we obtain the business lines and addresses; 2) Expressing the strong desire to establish the business relations and co-operations; 3) Introducing the company including: features, business running and types of commodities; 4) Stating what kind of products to promote or to buy; 5) If necessary, offering the information references to help understand the credit information; 6) Telling about an enclosure to help understand more about the company such as: brief introduction, catalogues, price lists and pamphlets etc. Sample Letter-1 Gentlemen: Your name and address have been given to us by the Commercial Counselor’s Office of our Embassy in Pakistan. We are now writing to you in the hope of entering into business relations with you on the basis of equality and mutual benefit and exchanging what one has for what one needs. We are very well connected with all