汉英翻译学习资料PPT第14章.pptVIP

The Translation of Text 1. advertisement 2. news 3. scientific 4. literary The Translation of Advertisement The characteristics of advertising English 1. Syntactic features of advertising English Mars a day helps you work, rest and play. (MARS CHOCOLATES) 1) Frequent use of short and simple sentences 2) Frequent use of parallel sentences 3) Frequent use of present tense 2 Lexicological features of advertising English .1) Use of simple words .2) Creativity of new words .3) Frequent use of evaluating adjectives 3 Rhetoric in advertising English .1） Similes .2） Allusions （暗指） E.g. Money doesn’t grow on trees, but it blossoms at our branches. (BRITISH BANK). In this context, the word branch has two meanings it means: the branches of the trees, which is the literary meaning. and it means the branches of the bank. 欢迎到烟台来 这里有美丽的风景，激动人心的奇观，一流的设施，高效的服务。你可以在美丽的沙滩上，金色的阳光下，恣情嬉戏，尽情享受。 Welcome to Yantai Here you will see beautiful scenes, breathtaking wonders, first-class facilities and efficient service. You can bask, indulge （晒太阳）, and luxuriate (also means indulge) on the beautiful beaches, and in the golden sunshine. 聘请钢琴教师 现聘请一钢琴教师教一五岁女孩弹钢琴。每周两次，每次两小时。在家上课。有意者请打电话4851401联系。 Wanted A piano teacher to teach a 5-year-old girl at home. 2 hours each time, twice a week. Call 4851401. The Translation of News some supplementary materials about the translation of headline the concision is different 1) 何梁何利基金向科学家颁奖 王应睐，朱光亚获科学技术成就奖 Fund honours 53 Scientists 2) 美国航天史上发生最大悲剧 “挑战者”号航天飞机空中爆炸 Challenger Explosion Brings Grief 2. high-sounding word （大词）to midget word（小词） 挽留北京旧城墙 Beijing to fix ancient city wall 国务院严禁非法金融活动维护经济秩序稳定 State eliminates illegal banking 3. the tense is different: in English passive voice, the linking verbs are usually omitted. 临沦县24名小学生因挤压致死 Children killed 大学英语四、六级考试将有重大调整 Reform in English testing 4. in English, the article and connectives are often omitted * * *