会展英语week 1.pptVIP

An Overview of MICE Industry Week 1 MICE: meeting, incentive tour, conference, exhibition or exposition 会展 对会展的理解 市长说,会展是一项提升城市文明建设、利国利民的德政工程; 哲学家说,会展是企业经营理念的展示,是步入市场经济后理性成熟的表现; 建筑家说,会展场馆规模宏大、气派,是城市标志性建筑; 数学家说,布展是排列与组合、平面与立体、黄金分割与数模运筹的应用; 环保专家说,会展是“不冒烟的工厂”,是无污染的绿色产业; 经济学家说,会展是经济发展的又一个新的增长点; 展台搭建商说,会展是奢华,一掷千金三五天,是最短命的装饰工程; 参展商说,会展是经济、实惠、有效的立体营销广告; Focus Listening Benefits of Exhibitions 1.What are the benefits resting in Exhibition？ 全球/会展 中国大陆/会展 北京 北京新中国国际展览中心 Beijing New China International Exhibition Center 中国国际科技会展中心 China International Science and Technology Convention Center 全国农业展览馆(1959) China National Agricultural Exhibition Center 上海展览中心 (1955，静安区) Shanghai Exhibition Center 上海光大会展中心 （徐家汇） Shanghai Everbright Convention and Exhibition Center 上海国际展览中心（虹桥，1992） Shanghai International Exhibition Center 上海新国际博览中心 (浦东，2001) Shanghai New International Expo Center 香港会议展览中心 Hong Kong Convention and Exhibition Center Characteristics of China’s Exhibition Industry Chinese economy’s take-off paved the way for the exhibition industry: 1. Continued growth in the total number and scale of trade shows 2. China has formed five exhibition industry economic belts 3. The rapid growth of the exhibition industry in the small and medium-sized cities becomes a new feature of China’s exhibition industry Characteristics of China’s Exhibition Industry 4. Standard and facilities of shows further improved 5. Diversification of show organizers in China Interpretation Practice The China National Convention Center Focus Reading The Need for Meetings and Exhibitions 1. ___ is one of the most important factors to increase the demand for meetings. a. Printed and electronic information b. What the keynoter said c. Video conferencing d. Personal contact 2. Which of the following goals can not be achieved through meeting? a. Product launch b. Rewarding the employee’s top pe