《The Approaches to the Translation of Brand and Advertisment》.pptVIP

The Approaches to the Translation of Brand and Advertisment 0912010 西安 Transliteration As for the translation of advertisement, it mainly used in translating the brand name of the products. *Pinyin “海天”(Haitian) “红塔”(Hongta) “太极”(Tanji) *Pronouncation of the words “sharp” （夏普） “cleanerclear” (可怜可利) “Audi” （奥迪） “Peak” （匹克） Literal translation “皇冠” （Cown) “自然美” （Natural Beauty） “Microsoft” （微软） “一切皆有可能” （李宁服饰） Anything is possible. “给我一个机会，还你一个惊喜” （嘉亨印务） Give me a chance, and you’ll have a big surprise. “拥有完美肌肤的秘诀” The secret for perfect skin. Free translation 国酒茅台，相伴辉煌。 Good and vigorous spirit. Go my own way. 我有我的品质。 What we do, we do well. 运动休闲，我行我速 Re-creation 爱您一辈子（绿世界化妆品） Love me tender, love me true. 中原之行哪里去？郑州亚细亚。（亚细亚商场） While in Zhengzhou, do as the Zhengzhounese do --- Go shopping in the Asian Supermarket 随身携带，有备无患；随身携带，有惊无险。 （速效救心丸） A friend in need is a friend indeed. The other special approaches to the translation 1、Coming from people’s names : Benz ( Karl Benz ) 奔驰 Rael-Brook（雷尔-布鲁克）男装 Walt Disney （沃尔特.迪斯尼）制片公司 Pond’s （旁氏）化妆品 2、Coming from the name of place Synatactic Features in the Translation of Brand and Advertisement Use of active voice Harmony of style and performance set this new mazda6 apart. Qualities are at the heart of every mazda.(式样与性能的协调一致时新型马自达6与众不同。 质量是马自达的核心。) Thats my way．(Le Saunda) 踏上个性之路。(莱尔斯丹女鞋)  (给人直接感，并暗示商品的持久性和永恒性。) Simple sentence structure Make yourself heard．(Ericsson) 理解就是沟通。(爱立信) Start Ahead (Rejoice) 成功之路,从头开始。(飘柔)  A diamond lasts forever．(De Bierres) 钻石恒久远，一颗永流传。(第比尔斯)  (简单短句多，简洁易懂，醒目，易记忆) Imperative sentence Have a Pepsi Day.(祝君天天百事乐。) Ellipsis sentence More than a timepiece. An acquisition.（ Piagit watch） (既是时间，又是品味。) Communication unlimited (Motorola) 沟通无极限(摩托罗拉) Live well，sn