人际沟通视阈下的微信传播解读王欢.pdfVIP

2013 7 现 代 情 报 July, 2013 33 7 Journal of Modern Informat on Vol1 33 No17 # # 王 欢 祝 阳 ( 北京邮电大学公共管理学院, 北京100876) 1 2 微信在人际沟通领域引发了一场革命, 基于 / 媒介是人体器官延伸0 的理论, 分析微信 能, 探讨微信进入社 会流程后对社会成员的人际思考与对沟通方式的塑造作用微信备受现代人的青睐, 分别从满足体现自我价值情感表达娱 乐消遣3 个方面进行阐释深入思考微信社交的本质变化: 由原有的 / 弱关系0 向基于手机通讯录的 / 强关系0 转变, 实现了 基于熟人关系的全新互动微信的半匿名性引发 个体的去 个性化与去抑制性, 从道德滑坡语言暴力化交往快餐式化3 个角 度剖析其负面效用 12 交往; 沟通; 微信; 关系; 失范 DOI: 10 . 3969/ j. ssn . 1008- 0821. 2013. 07. 005 12 G203 12 A 12 1008- 0821 ( 2013) 07 - 0024- 04 Micro- letters Dissemination Analysis from Interpersonal Communication Perspective Wang Huan Zhu Yang ( School of Publ c Adm n strat on, Be j ng Un vers ty of Posts and Telecommun cat ons, Be j ng 100876, Ch na) 1Abstract2 M cro- letters sparked a revolut on n the f eld of nterpersonal commun cat on, based on theory of / the med um s human organs extens on0 , the paper analys s of m cro- commun cat on funct ons and the roles m cro- letters play n shap ng so- c ety membersp th nk ng and commun cat on n soc al process . M cro- letters attract modern members, w h ch meet needs of self - worth, emot onal express on and enterta nment . M cro- letters has cased fundamental changes: m cro- letter soc al nteract on ach eved changes from / weak t es0 to / strong t es0 based on phone contacts, w h ch real zed nteract on among acqua ntances. Sem - anonym ty result nd v dual de nd v duat on and d s nh b t on, the paper analys s of negat ve eff ect of m cro- letters: moral decl ne, verbal v olence, fast- food soc al nteract on . 1Key words2