商务英语函电 教学配套课件 方宁 王维平 chapter 2.pdfVIP

Chapter 2 Establishing Business Relations 普通高等教育十一五国家级规划教材 Business knowledge The Study of Letters Case 1 Case 2 Case 3 Case 4 Case 5 Exercises 普通高等教育”十一五”国家级规划教材 Business Knowledge Channels for Obtaining Information About a New Firm (1)Banks (2)Chambers of Commerce both at home and abroad(国内外商会) (3)Trade Directory （贸易名录） (4)Chinese Commercial Counselor‘s Office in foreign countries(中国驻国外商务参赞处) 普通高等教育”十一五”国家级规划教材 Channels for Obtaining Information About a New Firm (5)Advertisements in newspaper or periodicals (6)The introduction from his business connections /Recommendation by others, such as his subsidiaries (子公司)or branches, agents abroad (7) The market survey 普通高等教育”十一五”国家级规划教材 Channels for Obtaining Information About a New Firm (8) Visit abroad by trade delegations and groups (9) Attendance at the export commodities fairs (10) Internet 普通高等教育”十一五”国家级规划教材 普通高等教育”十一五”国家级规划教材 The Chinese Export Commodities Fair The Chinese Export Commodities Fair 普通高等教育”十一五”国家级规划教材 The Chinese Export Commodities Fair 普通高等教育”十一五”国家级规划教材 letters aiming at establishing business relations 1. The source of information (how you learned of this company); 2. Brief introduction to your own company (lines of your business, little “advertising” on your products or service); 普通高等教育”十一五”国家级规划教材 letters aiming at establishing business relations 3. The intention of writing the letter. 4. Expressing the expectation of cooperation and early reply （表达与对 方合作和早日收到回复的愿望）. 普通高等教育”十一五”国家级规划教材