临海中小网吧未来经营策略的研究毕业论文.docVIP

毕业论文 （20_ _届） 临海中小网吧未来经营策略的研究 摘 要 150台上下的网吧有数十家。在同一地段的网吧常常有6、7家。本文将以从热点网吧为例，研究中小网吧该如何把握不断变化的客户群，了解竞争对手，以及确立自己网吧的经营战略，达到在夹缝中生存并强大的这样一个目的。 “热点网吧”作为一个大众的文化娱乐场所，是如何更好地针对客户群体，提供更优质的服务，又是如何通过各种手段在政府部门和社会公众眼中建立自己特有的形象，又如何发掘网吧潜力，提供增值服务，寻找新的利润增长点，将会在文中一一得到解答。 关键词：Abstract The rapid development of Chinas Internet personal terminal, as was the development of the Internet industry to promote Internet cafe industry is facing an embarrassing situation. How do those who have their own network access equipment to Internet cafes continue to choose public consumption, is that all owners of Internet cafes facing the biggest challenge. In one, small cafes have to face a more direct question - chain of Internet cafes. Chain operations, brand share, standardize management, the advantages of scale obviously, is a trend in the development of Internet cafes .How strong the forces of many of the small chain of cafes and bars attract more customers among a small Internet cafe owners to think about all the problems. Eastern Zhejiang Linhai is a common medium and small cities, where, like the hot bar so that the computer 150 under the stage there are dozens of Internet cafes. There are 6 or 7 cafes in the same block. But the hot bar runs the best business. This paper will focus operation and management of Internet cafes, small bars of how to grasp the ever-changing customer base, understand competitors, and establish their own business strategy of Internet cafes, to survive in the cracks and powerful such a purpose. Hot bar as a popular cultural and entertainment centers, is how to better target customer groups, to provide better service, but also how through various means in the eyes of government departments and the public to build their own unique image, how to explore bars’ potential, providing value-added services, search for new profit growth point, will be answered one by one in the text. Keywords: Internet-cafe; Strategy; Chain; Services; Image 目 录 1 绪论 1 1.1 研究目的及意义 1 1.2 研究方法 1 1.