龙港印刷业现状分析与对策研究毕业论文.docVIP

毕业论文 （20_ _届） 龙港印刷业现状分析与对策研究 摘 要 印刷业在国民经济的众多组成部分中，并不是一个起眼的行业，但它却是经济乃至日常生活中不可缺少的一部分。当今社会，印刷业承载着向人们展示先进文化的重任,正在经历从传统印刷到数字印刷的转变，必将在新的世纪发挥越来越重要的作用。 面对世界印刷业呈现出的迅猛发展的形式，中国印刷业想要稳定国内市场，并在世界市场中占领一席之地，必须保持较快的发展势头。然而，放眼中国印刷业，企业规模小，技术力量薄弱，从业人员文化素质不高，管理水准同国外企业相比差距较大等因素制约着它的发展。龙港作为苍南县、乃至温州市的印刷重镇，其印刷产业已成为当地的支柱性产业，分析龙港印刷业的发展现状，以改进其发展方针，对该地区的经济发展有相当大的促进作用。 本文首先阐述研究的问题及印刷业在龙港的地位和作用。接着，介绍国内外印刷业的发展现状；其中，较详细的展现龙港印刷业发展的现状。然后，根据龙港印刷业所面临的市场风险和劣势，以及所具有的优势和发展机遇进行SWOT分析。最后，就研究结果提出若干相应的对策、建议。 关键词：龙港镇；印刷业；管理水平；SWOT分析 Abstract Integral part of many in the national economy, the printing industry, and although a modest business, but also economic and even an integral part of daily life, the printing industry has gone through the traditional printing to digital printing from the development, as a cultural Part of the creative industries, bearing the heavy responsibility to show the worlds advanced culture, but also in the new century will continue to play an important role. The face of the rapid development of the world in the form of the printing industry, printing industry in China wants stability in the domestic market, winning the competition, we must maintain the momentum of rapid development. However, the Chinese printing industry by many factors, the current weakness of the domestic printing enterprises in technology, lack of personnel, management of foreign compared to the pain level spacing larger rub. As Long gang Cang nan County, Wenzhou City, and even the printing center, the local printing industry has become a pillar industry of Long gang Development of the printing industry to improve the development strategies of regional economic change has considerable impact on developments. The author first describes the study and significance of the problem. Then, introduce the development of domestic and international status of the printing industry,which show in detail the status of the printing industry in Longgang. Then, according to the printing industry faces Longgang market risk and di