纺织服装出口跨境电商物流模式选择影响因素分析.pdfVIP

西部皮ECONOMICANALYSIS

经济分析

doi:10.20143/j.1671-1602.2025.09.030

纺织服装出口跨境电商物流模式选择

影响因素分析

任甜,刘维军

（辽宁工业大学经济管理学院，辽宁锦州121001）

摘要：基于纺织服装出口跨境电商物流环节实践，文章通过文献研究与案例分析，探究了中大型企业物流模式选择的

关键影响因素。研究认为，当前物流模式存在单一化、效率低下、信息化不足及成本高企等问题，其选择受企业规模、产

品特性、物流成本、税收及清关政策、信息化水平及政策环境六维度综合影响。基于此，提出多元化物流策略、智能化技

术升级、成本协同管控及政策适配等对策，为纺织服装出口企业优化跨境电商物流模式提供理论支持与实践指导。

关键词：纺织服装出口；跨境电商；物流模式；影响因素

中图分类号：F724.6;F259.22文献标志码：A

AnalysisofInfluencingFactorsinLogisticsModeSelectionfor

Cross-borderE-commerceTextileandApparelExports

RENTian,LIUWeijun

(LiaoningUniversityofTechnology,Jinzhou121001,China)

Abstract:Basedonthepracticalchallengesinthecross-bordere-commercelogisticsoftextileandapparelexports,thisstudy

investigatesthekeyfactorsinfluencinglogisticsmodeselectionformediumandlargeenterprisesthroughliteraturereviewand

caseanalysis.Theresearchidentifiesissuessuchashomogenizedlogisticsmodels,lowefficiency,insufficientdigitalization,and

highcostsincurrentlogisticspractices.Itconcludesthatlogisticsmodeselectioniscomprehensivelyinfluencedbysixdimensions:

enterprisescale,productcharacteristics,logisticscosts,taxandcustomsclearancepolicies,informationtechnologylevel,andpolicy

environment.Accordingly,thestudyproposescountermeasuresincludingdiversifiedlogisticsstrategies,intelligenttechnology

upgrades,collaborativecostmanagement,andpolicyadaptation.Theserecommendationsprovidetheoreticalsupportand

practicalguidancefortextileandapparelexporterstooptimizetheircross-bordere-commercelogisticsmodels.

Keywords:textileandapparelexport;cross-borderE-commerce;logisticsmodel;influencingfac