连锁零售企业物流配送模式及其发展探究——以大润发为例.docxVIP

PAGE IV 连锁零售企业物流配送模式及其发展探究——以大润发为例 摘要 随着我国经济的发展，人们的物质生活提高，大中型超市为我国的零售业带来了我国商品销售的带来强大的动力，人们生活水平的提高对于购物的需求也越来越高，同时随着各种规模的超市的崛起，使得目前对连锁超市的冲击也不容小觑，竞争处于白热化的阶段。只有对我国的大中型超市物流配送进行全面的分析，才能全面掌控好零售业态的发展情况，本文以大润发为研究对象，首先分析了物流配送相关理论，然后通过实际调查研究出大润发超市物流配送现状，再从深入研究的角度分析了大润发连锁超市配送体系存在的问题，最后则对大润发超市配送方案提出优化策略，让超市的配送力度更加完善。 关键词：连锁超市 物流配送 大润发 Abstract With the development of Chinas economy and peoples material life, large and medium-sized supermarkets have brought a strong driving force for Chinas retail industry to sell their goods. Peoples living standards have become more and more demanding for shopping. With the rise of supermarkets of all sizes, the current impact on supermarket chains is not to be underestimated, and competition is in a hot stage. Only by comprehensively analyzing the logistics distribution of large and medium-sized supermarkets in China, can we fully control the development of retail formats. This article takes RT-Mart as the research object, first analyzes the theory of logistics and distribution, and then studies the current situation of logistics and distribution of RT-Mart through actual investigation. Then, from the perspective of in-depth research, it analyzes the problems existing in the distribution system of RT-Mart supermarket chain. Finally, it proposes an optimization strategy for the distribution plan of RT-Mart supermarket, which makes the distribution of supermarkets more perfect. Keywords: chain supermarket logistics and distribution RT-Mart 目 录 TOC \o 1-3 \h \z \u 连锁零售企业物流配送模式及其发展探究——以大润发为例 I 摘要 I Abstract II 1 物流配送相关理论概述 1 1.1配送理论 1 1.2物流配送体系 1 1.3物流配送的一般作业环节 2 1.3.1备货作业 2 1.3.2理货作业 2 1.3.3流通加工 2 1.3.4货物的配载 2 1.3.5货物运输 2 2 大润发超市物流配送现状 2 2.1大润发超市简介 2 2.2大润发超市现有配送业务现状 3 2.2.1大润发经营战略 3 2.2.2大润发配送的基本环节 3 2.2.3大润发目前的配送基本模式 3 2.2.4大润发现有配送模式的优势 4 3 大润发连锁超市配送体系存在的问题 4 3.1配送成本高效率低 5 3.2配送线路设计不合理，差错率高 5 3.3配送管理信息技术落后 5 3.4配送管理相关人员素质偏低 6 4 大润发超市配送方案优化策略 6 4.1降低配送成本，优化