乡村振兴背景下乡村民宿创新发展路径研究——以贵州兴义下纳灰村民宿为例 (1).pdfVIP

2023 年3 月上 Rural Revitalization 乡村振兴 103 乡村振兴背景下乡村民宿创新发展路径研究* ——以贵州兴义下纳灰村民宿为例 龙云坤，刘玉娇，马　情，丁茂鑫，罗琼莹，杨承玥 （六盘水师范学院经济管理学院，贵州六盘水 553000 ） 摘　要：民宿业作为助推乡村旅游发展的主要手段，在乡村振兴中发挥着举足轻重的作用。兴义万峰林景区乡村旅游资源丰 富，民族风情浓厚，依托景区兴起的民宿也逐渐形成了相对成熟的经营模式。基于此，课题组以兴义下纳灰村民宿为例，以 解决实际问题和困境为目的，通过问卷调查、访谈等方法从居民、经营者、顾客等角度充分了解了该区域民宿发展现状，指 出了民宿在经营发展中存在的诸多问题，并从出台管理办法、市场监管、质量提升、品牌树立、营销宣传等角度多方位提出 了促进该区域民宿发展的创新路径与发展策略。 关键词：乡村振兴；乡村民宿；创新发展；路径 中图分类号：F592.7 ；F719.2 文献标志码：A DOI ：10.3969/j.issn.1672-3872.2023.05.030 Study on Innovative Development Path of Rural Home Stay under the Background * of Rural Revitalization —Take the Home Stay in Xianahui Village, Xinyi, Guizhou as an Example Long Yunkun, Liu Yujiao, Ma Qing, Ding Maoxin, Luo Qiongying, Yang Chengyue (School of Economics and Management of Liupanshui Normal University, Guizhou Liupanshui 553000) Abstract: As the main means to boost the development of rural tourism, home stay industry plays a pivotal role in rural revitalization. Xingyi Wanfeng Forest Scenic Area is endowed with rural tourism resources and has strong ethnic customs. The home stay which is based on the scenic spot has gradually formed a relatively mature business model. Based on this, the research group took the home stay in Xianahui Village, Xingyi, as an example, to solve the actual problems and difficulties. Through questionnaires, interviews and other methods, the research team fully understood the development status of home stay in the region from the perspective of residents, operators, customers, etc., found many problems in the operation and development of home stay. And put forward innovative paths and development strategies to promote the