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章 序 名 称 Unit Six Semantics and Pragmatics in communication 周 次 第 六 周 授课时间 2017 20 教 学 目 的 要 求 By the end of this unit you will be able to: 1. Definition of semantics 2. Two types of word meanings: denotation and connotation 4. Definition of pragmatics 5. Different addressing forms in Chinese and English 6. Overview of gratitude 教 学 重 点 1.semantics 2. pragmatics 教 学 难 点 1. How to use color language in different situations? 2. How to address people properly? 3. How to understand different addressing forms? 教学场所 环境 In the classroom or lab. 授 课 方 式 课堂讲授( ); 实验( ); 实践( );双语( ) 课时分配 2 periods 教 学 方 法 Teaching and discussion 教学手段 网络教学( ); 多媒体( ) 教 学 用 具 Multi-media , tape-recorder and power points 教 学 内 容 提 要 备 注 Part One Revision 1. What is the definition of verbal communication? Verbal communication refers to the communication that is carried out either in oral or in written form with the use of words. Verbal communication is the transferring of thoughts between individuals via spoken and written messages. 2. What is the relationship between language and culture? There is a close relationship between culture and language. It is impossible to understand a culture without taking into account its language; and it is equally impossible to understand a language outside of its cultural context. Language is the cornerstone of a culture. Language is part of culture. Language and culture interact and interplay. Part Two Lead-in Case Study A foreign student heard someone yelling “Look out!”, so he stuck his head out of the window. Just then a board hurled down from above, narrowly missing him. He looked up angrily. There is a man on the roof doing repairs. “Didn’t you hear me call ‘Look out’ ?”he demanded. “Yes, that is what I did.” the student replied. Case Analysis Look out: 1. put one’s head out of a window 2. be vigilant or prepared 3. have or afford a specified outlook The student comprehended the phrase “look out” as putting
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